Journalists aren’t going to write a story solely about your company and how awesome it is – they’re not into writing adverts. Here are some tips on what you could do to get a bit publicity yourself:
- Trends and chosen subjects to explore
While a journalist might not be interested in featuring you and your company alone, they might be more inclined to explore the larger, related trends in that particular business area. For example, are you providing new ideas to grow the industry?
- Stats, figures and results
Does your product generate statistics? If so, you could be sitting on pitch-able material. Your stats – and related analysis could be of news to the media that cover your business area.
- Tips and opinions
Are you an expert in your field? Have strong opinions about what’s happening in it? Decent writer? Try putting together some top tips, send them to an editor. Remember this is not your chance to write an advertorial, it’s to show you are a knowledgeable writer. Also, stick to deadlines and preferable get the copy back before the deadline is up or you might miss the boat and the journalist will go elsewhere.
Make sure the spelling, grammar and punctuation is spot on.