Headlines: Grab the attention of the press!

A great headline in a story or email pitch could make the difference between the media reading your news – or not.

Here are some v quick tips:

• Make it short and snappy – get to the point of what you are talking about, why is it interesting?
• Listen to your subject’s story and make it human – people like to read about people. A story I wrote was about a (now) successful plus size model. “I was continuously bullied for being fat, but I was only size 12″  This story got a slot on ITV!
• Use a number in your headline – lists and numbers are easy to read and get to the point
• Use the professionals – take tips from the top, keep a file of great headlines from the newspapers, magazines and those on the internet