PR support
Polished words. Purposeful content. Practical results.
Whether it’s crafting case studies, writing newsletters, ghostwriting thought leadership pieces, or helping you share your voice online, I create content that’s meaningful, engaging and aligned with your strategy.
PR support is about more than just words — it’s about capturing your values and building trust with your audience.
What is PR support?
While closely connected, media relations and public relations — PR — serve different purposes. Media relations is a specific function within PR focused solely on building relationships with journalists and securing coverage. PR support, on the other hand, goes much wider and covers a broad range of communications channels aimed at shaping positive public opinion and building stakeholder relationships.
Case studies
In public relations, case studies are concise, but also in-depth, analyses of specific situations which focus on a customer’s real-world experience of how an organisation addressed a challenge. They provide a detailed and subjective account of a particular example, which can be used to demonstrate the impact of a product, service, or strategy.
They are: Detailed accounts of a specific event, situation, or problem involving a customer or client.
Purpose: To illustrate how a company, product or service addressed a specific challenge, showcasing the effectiveness of a strategy or approach and the results achieved.
Content:
- The challenge the client faced
- The approach or solution used
- The results achieved
- Client quotes or supporting data
- Eye-catching visuals
Benefits:
Great for media-ready storytelling
Builds trust and credibility
Shows clear, proven results
Reinforces strategic expertise
Can be repurposed across channels
Newsletters
A regular newsletter can be a powerful tool for connecting organisations with their target audiences, and fostering and building engagement. Any kind of enterprise — big or small, commercial or otherwise — can benefit from harnessing newsletters.
They are: Regular emails sent directly to a target audience. They offer curated updates, insights, or content and create an ongoing dialogue with subscribers.
Purpose: To build and maintain engagement with an organisation’s audience, strengthen relationships, and increase visibility over time.
Content:
Updates about your business or services
Educational content or insights
Personal stories or opinions
Curated news or useful resources
Calls to action or exclusive offers
Benefits:
Builds brand loyalty and trust
Expands and nurtures your audience
Offers measurable engagement
Strengthens visibility and credibility
Encourages feedback and interaction
Ghostwriting
This is the label used when a journalist or other experienced writer creates content under someone else’s name. It’s a powerful PR tool that can help establish an organisation as a thought leader, especially within a media relations strategy.
What it is: Articles, blogs, thought leadership pieces and other types of focused writing created by a professional on behalf of whoever is named as the author.
Purpose: To articulate ideas clearly and professionally, especially when time, confidence, or writing skills are limited and often used to establish industry or sector authority.
Content:
Articles and opinion pieces
Blog posts
Website content or bios
Speeches
Presentation scripts
Email campaigns
Benefits:
Saves time for business owners and leaders
Ensures clear, engaging, high-quality copy
Maintains a consistent tone of voice
Elevates reputation with quality content
Builds visibility and credibility in media or sector spaces
Blogs
These are digital platforms for sharing information to engage with audiences and build relationships. They are a cost-effective way to publish content, demonstrate expertise, and establish thought leadership. They can also help with SEO, brand awareness and lead generation.
They are: Regular, web-based content posts that allow enterprises to share insights, updates, and expertise with a wider audience.
Purpose: To inform, educate, and connect with potential clients or partners, while building brand identity and improving search engine performance.
Content:
Informational or educational articles
Industry insights or trends
Behind-the-scenes exclusives
Personal stories or positioning pieces
Answers to frequently asked questions
Benefits:
Improves SEO and increases organic traffic
Helps with positioning as a thought leader
Builds trust and long-term audience relationships
Encourages engagement and shares
Drives leads and conversions
"We initially instructed Laura to help us promote our business award and I was extremely impressed with the results she achieved. We have continued to use Laura since and have gained coverage in more industry specific, national and local publications as well as featuring on various radio shows. Laura is reliable, efficient and cost effective therefore making her an asset to our business and its growth."
– Anne Timpany, On Tap Plumbers
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