I have over the years worked directly with smaller businesses as an independent PR and media relations consultant and also represented large multinational organisations as part of major corporate agency teams.
In this post, I explore the best direction to take when it comes to showcasing your business in the media.
Times change — and so does media exposure
As Bob Dylan most famously said: “For the times, they are a-changin…” Too right.
The arrival of AI tools such as ChatGPT has taken away, in my opinion, independent thought and skills which seasoned journalists have learned over decades. It’s now seen as an easy fix.
Not so.
Big brands, big competition
Big PR agencies might have the ‘reputation’ — depending on the way you look at that — and potential outreach, but they are far from personalised. And personalisation is key to getting your brand, service, business and offering out there via the media.
You can spend thousands getting yourself out there and into the mainstream media. But is that what you really want? Do you want to be part of the pool of clients these agencies need for their big incomes? Or do you want someone who will listen to you on a level playing field and actually really get to grips with your business and tailor your offering accordingly?
I’ll speak to you in person, work within your own time frame, and on a one-to-one basis. I’ll get to know your business intimately and tailor your message — and story — accordingly. Then get you into media outlets tailored to your exact market.
No corporate expense or waste of your time. Just the right story, the right people, at the right time, and for the right results.
Just get in touch with me to find out more…
